Need-first innovationIn this keynote talk on "Needs Finding Innovation," we present a critical approach to driving quality innovation on a global scale. This method, focused on the in-depth identification and understanding of real user needs, is key to developing innovative solutions that create meaningful and sustainable impact.The approach is led by Ross Venook, a remarkable and influential professor in the Bioengineering and Electrical Engineering departments at Stanford University. With extensive experience in renowned startups, big tech companies, and academia, Ross brings a unique blend of practical expertise and deep theoretical knowledge. Under his leadership, this approach stands as essential for those seeking to drive innovations that truly transform the world.